In this guide, I will be sharing my ideas and resources for how to make money on TikTok in Nigeria.
TikTok is one of the best social media platforms to grow an audience today.
Many content creators go viral overnight and It only makes sense that you learn how to make money using TikTok in Nigeria.
Here are 7 easy ways anyone can make money on TikTok in Nigeria
- Get Brand Sponsorship Deals
- Grow and market your own business
- Become a TikTok consultant and Account Manager
- Become a TikTok video editor
- Try out Affiliate Marketing on TikTok
- Use TikTok Ads
- Redirect your TikTok Traffic
1. Get Brand Sponsorships
Brand sponsorship is one of the more popular ways to make money on TikTok in Nigeria.
First off, what are brand sponsorships?
These are partnerships brands make with influencers for marketing purposes.
Brands reach out to influencers to have them promote their products and services in exchange for a reward or commission.
There’s one main principle of business. Find where your ideal customers are and get your products in front of them.
If you are able to grow an engaged following with an audience that matches those a business would want to sell to, you can make money from brand deals.
One thing worth noting is this, brands will only invest in influencers who
- Have an engaged following (Quality over Quantity)
- Have their exact target audience
No brand in its right sense will want to invest money in an influencer that lacks any of these two criteria.
So if you want to grow that attract quality sponsors, you should keep these two factors top of mind.
As for how much you can make from these deals, it hugely depends on how valuable sponsors deem your brand to be.
You can make as many as 6 figures from a single brand deal or as small as a free gift or package from these businesses.
2. Grow your own business
The basic foundation of every successful business is TRAFFIC.
If you are able to figure out a way to get customers to your Business, you have everything you need.
If you already own an engaged audience on TikTok, it is a good sign that you should pivot from just being a content creator to becoming a business owner.
The greatest and most rewarding way to make money is with your own business.
Before now, you’d have had to own a brick-and-mortar store and a strategic marketing team to do so, but it’s funny how a TikTok following might be all you need.
If you are looking to start a business, here’s a complete guide on how to grow a business in Nigeria.
3. Become a TikTok Consultant and Account Manager.
In as much as TikTok has massive growth potential, there is still a lot that happens behind the scenes to ensure videos go viral.
Most businesses would rather have an expert show them how it’s done than spend time and money testing the waters themselves.
If you already have an engaged audience on TikTok, you should have practical tips up your sleeves for how to get views and followers on the platform.
Business owners will basically jump at your offer to help them grow their business on TikTok.
This is a hugely untapped income stream and it’s so easy to get this started.
To find potential businesses to work with and start getting clients for your TikTok consulting agency, read this guide to learn how to freelance as a TikTok consultant.
You can also offer to help these businesses schedule out their content and manage their account.
4. Become a TikTok video editor
TikTok creators have a reputation for going all in with the transitions in their videos.
I can tell you for a fact, this skill is no child’s play.
If you happen to be in the top 10% of TikTok creators that are able to create professional TikTok videos, then there’s so much money to be made.
With this skill, you will be sought out not just by business owners looking to grow on TikTok but also by existing influencers looking to take their TikTok content creation to the next level.
To get started with this business idea, find successful TikTokers who suck at transitions and video editing then send them a dm with a link to your portfolio.
If you do your research well, you should be able to find 3-4 influencers that will retain you as their TikTok video editor, thereby earning you a monthly income from your video editing skill.
5. Try TikTok Affiliate marketing
Affiliate marketing is one of the easiest ways to make money online in Nigeria. Coupled with the insane growth potential of TikTok, this is one of the best ways to make money on TikTok in Nigeria.
There’s one thing you need to know about TikTok and how the platform plays out with affiliate marketing.
TikTok is a platform that focuses on keeping its users’ scrolling endlessly.
Like other SOCIAL MEDIA PLATFORMS, their main aim is to keep people on their platform.
This is evident in the limited ways TikTok allows creators to share links.
The only way to add a link on TikTok is on your bio.
With that in mind, it is very hard to get people over to your profile on TikTok as most TikTok users come over to the platform to enjoy variety.
This makes TikTok a really difficult platform for affiliate marketers.
So, if you are serious about affiliate marketing on TikTok and are willing to do all it takes, I have just a tip to share.
Always leave an Irresistible Call-To-Action that compels people to go over to your profile.
At the end of each of your videos, give followers a reason to visit your profile. This way they are able to read your bio and maybe click your link.
6. Use TikTok Ads
TikTok had paid ad platforms. This platform is for business owners looking to leverage the power of TikTok without having to go through the stress of growing organically.
TikTok Ads are so powerful because they blend seamlessly with the TikTok scroll feed and if your video structure is right, it won’t take long to get sales from your campaign.
These TikTok ads, need to be engaging in some way with a call to action at the end to get people to buy from these businesses.
Asides from freelancing as a paid ads marketer, you can also use TikTok ads to build your own brand or try dropshipping maybe.
7. Grow On YouTube
The TikTok platform has a creator fund that pays creators for the views on their TikToks.
The YouTube Partner program is 10x more profitable than the TikTok creator fund. YouTubers in profitable niches only need a couple thousand views to earn a full-time living on YouTube.
On the other hand, TikTok creators with millions of views barely make enough to cater to their monthly expenses.
Unfortunately, it can be really hard to build a new brand on YouTube, as opposed to TikTok. So here’s a smart thing to do:
- Create a YouTube channel and start creating engaging videos
- Create snippets of these videos and post them on TikTok asking viewers to head over to your YouTube channel for the full video.
This is one of the main ways TikTokers love to make money with their followers on the platforms.
Start a YouTube channel in the same niches as your TikTok page, then send traffic over to YouTube to start earning a living on the platform.
Does this idea sound interesting? Here’s a complete guide on how to become a YouTuber in Nigeria.
We are down to the end of this list on how to make money on TikTok in Nigeria, but there’s more thing you need to know.
To be able to make money on TikTok, you need to build your digital marketing skill as most of these ideas will hugely depend on your ability to market your brand or that of other businesses on TikTok
Well, we have a surprise for you, Take our Quick and Free Digital Marketing course now to learn how to get started with digital marketing in Nigeria.